![]() ![]() ![]() Seriously, it’s almost too full-coverage-a little bit goes a very long way. Shape Tape arguably transformed what it means for a complexion product to be full coverage. Of course, this YouTuber-approved holy grail concealer is also lauded for its impressive formula and super-star staying power too. Not only is the jumbo applicator downright fun to apply, but it also works well for concealing in a hurry and covering a larger surface area on the face, whether you’re concealing, highlighting or contouring. First of all, Tarte was arguably the first brand to introduce the now-ubiquitous XL doe foot to the beauty world, spawning a slew of other brands to follow suit with similar packaging. This cult-fave has an impressive following and influencer-approved distinction, thanks to a standout formula and unrivaled staying power compared to other prestige concealers. Shoppers Are 'In Love' With This Hydrating Moisturizer: 'Lather Me In Snail Slime'-Get It For 47% Off These On-Sale Sandals Are So Comfortable, Shoppers Say It Feels Like They're 'Walking on a Cloud' Run, Don't Walk: This Cuisinart Ice Cream Maker Is Almost Half-Off at Amazon While you can purchase as many units of this holy grail concealer as you’d like, its best-selling stardom is still fully intact with an average of one tube purchased every 12 seconds. ![]() It’s no wonder Tarte Shape Tape dupes are more popular than ever years later. The launch of Tarte’s iconic Shape Tape Concealer nearly broke the Internet during its initial 2016 drop, prompting ULTA to employ a two-per-person limit to keep it in stock. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. All products and services featured are independently chosen by editors. ![]()
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